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Why SEO Is Actually All About Material Marketing

There's a little confusion over SEO and content marketing. The confusion comes over how SEO and content marketing fit together. Do they mesh?Are they at odds with each other? If so, is it possible to force them together?In a previous post, I described why SEO and content marketing resemble PB&J. They go together. They simply…
google-serp-content-marketing.jpg

There’s a little confusion over SEO and content marketing. The confusion comes over how SEO and content marketing fit together. Do they mesh?Are they at odds

with each other? If so, is it possible to force them together?In a previous post, I explained why SEO and content marketing look like PB&J. They go together. They merely fit. They work well together.Now, I want to share exactly why that is– why SEO is actually all about material marketing, and vice versa.Before I share the why of this post, let me be clear about the what– the problem I’m addressing.The Problem: SEO and content marketing are not integrated.The crux of the issue is that SEO and content marketing are separated, as if

they were two very various things. The fact is, however, that they go together , overlap, cohere, blend.Some people think that material

marketing eliminates the requirement for SEO.Look at these headings: This makes no sense to me.How can”content marketing surpass SEO entirely”when the only technique to successful material marketing is to have SEO? How can you tear the 2 apart like that?Thankfully, there are voices of consider the cacophony of confusion(e.g., the smallbusiness.yahoo post above). Mindful marketers have actually observed the detach, and are attempting to point out that SEO and content marketing go together. Yet the error continues. One of the popular posts

that makes this mistake originates from a brief post in The Guardian, which discusses:”It appears like Google has actually tired of its old friend SEO and is rather cosying-up to the new arrival, material marketing” [sic] It’s a lovely example, nevertheless it’s simply not exact. It’s not as if SEO and content marketing are 2 numerous people. To get the exact same metaphor < a href="http://www.theguardian.com/media-network/media-network-blog/2013/may/10/google-content-marketing-seo">, SEO and content marketing are in truth 2 characters of the very same person.The problem, then, depends on the detach in between SEO and content marketing.It’s time to bring the two back together. This is the only approach you’ll achieve success in both your SEO

and your material marketing.The Truth: SEO and content marketing overlap. A lot.When attempting to comprehend the integration of SEO and content marketing, consider it this way.First, here’s the incorrect view of SEO and content marketing. This is wrong: < img src= "https://neilpatel.com/wp-content/uploads/2015/02/seo-vs-content-marketing.jpg" alt="seo-vs-content-marketing "/ > Now, here’s properly to see them: They overlap.There are differences in between SEO and

content marketing.Yes, SEO and content marketing are distinguished from one another in a number of important locations. And while they have points of distinction, you still can’t separate the 2

seo-vs-content-marketing-2

entirely.Rather than ferret out every point of difference in between the 2, I want to mention this necessary contrast: SEO is narrower, and more technical. Material marketing is more detailed and more holistic. This is the approach which the 2 assemble: The approach to use SEO in a more comprehensive method is to carry

its particular technical undertakings into product marketing. On the other hand, the only technique to ensure the success of material marketing is to apply SEO techniques in its application. How SEO and Content Marketing Come Together Another approach to take a look at it resembles this– SEO makes needs. Content marketing

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SEO and Short Article Marketing – 101 Elements

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Matt Cutts, Principal Engineer, Google

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