Last Updated On: July 26th, 2019
Want your business to rank well in the SERPs?
Google uses more than 200 factors in their search algorithms, which include user intent, trust, and credibility. It requires a lot of time and effort to optimize your site for a majority of those ranking factors.
And with the increasing number of websites, it’s extremely difficult to beat competition and rank higher in relevant searches. You need to use appropriate SEO tools to identify issues and optimize your website for better results.
There are many such powerful tools available in the market. In this post, I’ve put together a list of tools and the ways in which they can help you.
Table of Contents
SEO Tools for Traffic Tracking
If you want to drive more targeted traffic to your website, you need to track your organic search traffic. This will help you analyze sources that actually drive your more traffic.
Let’s take a look at some tools that can help you track your website traffic and see where it comes from.
SEMrush brings you a complete kit of tools that can help with search engine optimization.
Their traffic analytics feature allows you to track the website traffic and search performance of any website. You can use this feature to track your own progress as well as to keep an eye on your competitors’ activities.
You can use SEMrush to get insights into how your content is performing in search results and if it is helping you drive qualified traffic and leads.
Alexa helps track and improve your search engine rankings and results. You can use their SEO checker tools to find more opportunities to increase organic traffic. Alexa allows you to uncover content gaps to find topic ideas that can help drive more traffic.
And the best part is that you can track your progress to analyze the effectiveness of your search marketing campaigns.
SEOptimer’s DIY SEO software empowers you to improve the organic search performance of your website. You can track your organic traffic and overall search performance to identify what’s working and what isn’t.
You can use this tool to see how your keywords are performing over time and spot any ranking changes that helped improve your site’s traffic. Gaining valuable insights about the growth of your traffic can help you take charge of your search visibility.
Moz’s Site Crawl tool helps you track and monitor your website’s search rankings and traffic. You can use these insights to optimize your site so that your site gets maximum visibility in the SERPs.
This tool automatically crawls your site weekly and alerts you about any critical issues that can impact your site’s search rankings and traffic.
SEO Tools for Technical SEO
It is important to use the right set of tools to identify technical issues that can impact your website’s organic search rankings.
There are many tools that can help you identify issues with your website’s speed, crawling, and indexing. Some of the tools that can help you with technical SEO include:
Searchmetrics Essentials gives you instant access to your website’s SEO performance and rankings. You can also use it to check the performance of your PPC campaigns.
This tool allows you to keep a close eye on your search rankings, search visibility, and relevant competitors. You can check how your website is performing, discover relevant keywords, and analyze your link profile.
Screaming Frog SEO Spider Tool is a powerful tool that enables you to crawl both small and large websites efficiently.
You can use this tool to find broken links, site errors, and redirects. It also helps you analyze and audit your site for technical issues so that you can make informed SEO decisions.
SEO PowerSuite is an all-in-one solution for all of your SEO needs. It enables you to track unlimited websites, keywords, search results rankings, and backlinks in one place.
You can rely on this tool for keyword research, on-page optimization, link building and management, and backlink research. It can also help you automate site audits and reporting tasks.
SEOptimer is one of the most powerful SEO audit and reporting tools that offers free website analysis. It can help you identify issues that might be preventing your site from ranking higher in the SERPs.
Along with pointing out issues, SEOptimer also recommends clear and actionable ways to improve your site’s search rankings.
You can save hundreds of hours that you spend in manual website audit and reporting.
SEO Site Checkup enables you to check your website for all major search ranking factors. It provides instant access to reports on how your site is performing. You can identify SEO issues and work to improve them.
You can also use this tool to analyze your competitors’ SEO strategies. This will help you identify improvement opportunities and learn how to beat them in the SERPs.
Botify is a leading SEO crawler that helps you ensure that the search engines crawl the most important pages of your website effectively. You can use this tool to identify and remove broken links and site errors.
It also enables you to improve user experience so that you can achieve higher rankings in relevant search results. You can use Botify to build websites that can boost your organic growth.
Sitechecker helps you analyze your website’s SEO score and discover technical SEO errors. Identifying issues can help you overcome them and improve the overall search rankings of your site.
You can use this tool to check if your website meets all of the major on-page ranking factors. You can also find broken links and redirects and test the speed of your website using Sitechecker.
Varvy enables you to check how well your website follows Google’s guidelines for search rankings. It gives you a detailed report on which ranking parameters does your website meets properly and which ones need improvement.
Check your website for speed, responsiveness, hierarchy, links, title tags, alt tags, redirects, content quality, and more.
Raven Tools Site Auditor helps diagnose technical issues with your website that can be impacting your search rankings.
This tool helps you identify page server errors, redirects, meta issues, content issues, broken link issues, and page speed issues. Raven Tools Site Auditor also gives you an actionable, easy-to-follow checklist to improve the performance of your website in organic search results.
SEO Tools for Keyword Research
Keyword research is the foundation of any search campaign. You need to compile a list of keywords you want your business to rank for. This list should include a mix of high-converting keywords and keywords with comparatively lower competition.
There are plenty of tools that can help you with keyword research such as:
Google’s Keyword Planner allows you to search for words or phrases related to your brand, products, and/or services to find keywords that are relevant to your business. These keywords can help you reach your target audience.
You can check how often people search for a particular keyword. This can help you narrow down your keyword list to terms you really want to rank for.
Keywords Everywhere lets you find keywords with their accurate monthly search volume, cost-per-click (CPC), and competition data. You can easily add it to your Chrome or Firefox browser.
This tool can save you a lot of time as you don’t have to copy keyword data from one website and then find their search volumes from another.
WordStream allows you to research keywords that your business needs to target to drive relevant traffic. You just need to enter words or phrases related to your business or enter the URL of your website.
This tool will generate a list of hundreds of relevant keywords specific to your industry. You can prioritize keywords based on their competition score, estimated CPC, and opportunity score.
Mangools’ KWFinder allows you to find long-tail keywords with low SEO difficulty scores. You can either search using words and phrases or using a domain. You can also look for the keywords your competitors are targeting.
Mangools’ KWFinder allows you to prioritize your list of keywords based on their exact search volumes and accurate keyword difficulty scores.
You can track your search rankings for various keywords and analyze the overall organic traffic they drive.
SEO Tools for Content Optimization
There’s no substitute for great content. You need to create content that is valuable, authentic, easily readable, and grammatically correct.
Thankfully, there are plenty of tools that can help you write compelling content that ranks higher in the SERPs. Here are some such tools to help you optimize your content for better rankings and traffic:
Grammarly’s AI-powered writing assistant allows you to write clear, concise, error-free content that your audience and the search engines will love. This tool helps you eliminate all type of errors, ranging from grammar to spelling, style, and tone.
You can add it as an extension to your Chrome browser. The best part is that you can start using it for free and later opt for its paid plans to improve your writing further.
SmallSEOTools is a complete set of writing tools that help you create refined content for your business. You can use it to check your content for plagiarism, run grammar and spell checks, and change text case.
You can use it for free to identify writing issues and eliminate them.
20. SEO Tools Centre
SEO Tools Centre brings you a set of tools that can help you optimize your content for search ranking algorithms. You can use this tool to run plagiarism, grammar, and spell checks on your content.
This tool can also help you identify where a particular website places their keywords on a web page or blog post. You can use this feature to analyze keyword positioning of top-performing content in your niche. You can then use these insights to rank your content higher in the SERPs.
SEO Tools for Link-Building
Link-building is a tedious process which requires you to find and target relevant publishers, vet them, and then reach out to them through well‐crafted emails. And it doesn’t end there. You need to follow-up until your link gets live.
There are tools that can help you simplify the process and scale your link-building initiatives. Let’s look at a few of them and discuss how they can help you improve your link profile.
Link Intersect by Ahrefs allows you to discover websites that are linking to your competitors but not to you. This will help you identify your missing link opportunities. You can reach out to these sites with guest posting or infographic outreach requests.
If your website has a high domain authority (DA), you can also propose a link exchange collaboration.
Guest Post Tracker provides a list of blogs that allow you to contribute to their sites in the form of guest posts. You can use this platform to identify guest posting opportunities and leverage them to improve your link profile.
This platform gives details about how much each publisher charges for guest posting and helps you track all of your guest posts in one place.
23. Link Search Tool
Link Search Tool by SoloSEO allows you to find link building opportunities for your targeted keywords.
You just need to enter your keyword and perform a search. The tool will give you a list of directories, blogs, and forums that are likely to be interested in linking to your site.
SEO Tools for Backlink Analysis
If you want to boost your search results rankings, it is crucial to build a strong link profile. You need to examine your current profile, get rid of toxic links, and earn high-quality links from authoritative websites.
Let’s take a look at some tools that can help you conduct a backlink analysis to get an inside view of your link profile.
Majestic Backlinks allows you to see all of the incoming links to your website and dive deep into the data. You can discover all of the domains and links pointing to your site.
This tool also help you analyze which topics drive you the maximum number of backlinks. You can also check the credibility of each of those links to get a better idea about your link profile.
Serpstat’s Backlink Analysis Tool gives you a detailed backlink analysis report of any domain. You can use this tool to analyze the credibility of each of the links pointing to your site.
Along with this, you can also check the backlinks data of your competitors to analyze their link-building strategies. This can help you identify link building opportunities you might be missing out on.
LinkResearchTools (LRT) help you identify toxic links that can impact your search rankings and organic traffic. You can use this tool to identify the most beneficial link building opportunities to boost your link profile.
This tool also allows you to learn from your competitors link behavior, mistakes and successes. You can use LinkResearchTools to significantly grow the number of your high-quality backlinks.
Monitor Backlinks is a free backlink checker tool that allows you to discover all of the links pointing to any website. You can then filter results by their citation flow, trust flow, and number of external links from the page to identify good links.
This tool also lets you check if a link is a do-follow link or a no-follow one. You can also see how your newly-earned backlinks are impacting your search results rankings and organic traffic.
Linkminer helps you find the most powerful backlinks of any business. You can use this tool to evaluate the strength of the backlinks of your competitors. This can help you identify profitable link building opportunities.
You can filter results by citation flow and trust flow to check the authenticity of each of your backlinks. You can also filter results by their sources such as blogs, Q&As, and forums.
Using the right set of tools can help you scale up your search marketing efforts. They help make the process easier, faster, and more reliable (free of human error).
You can use these tools to free up your time. You can then use the time you save to come up with other effective strategies for your business.
Do you know of any other SEO tools that should be added to this list? Please feel free to mention them in the comments below.
Shane Barker is a digital marketing consultant who specializes in influencer marketing, content marketing, and SEO. He is the Co-Founder of Attrock, a digital marketing agency. He has consulted with Fortune 500 companies, influencers with digital products, and a number of A-List celebrities.