Matt Cutts, previous Google executive and star among the SEO community, published on< a href ="https://plus.google.com/+MattCutts/posts/AK6G9Zemz6t "> Google +how he is not happy with how Google is linking to the “10 blue links,”the core Google search results.Matt showed how Google is not straight linking from the core search results page to the site. Rather, they are adding a lot of specifications to the URLs for tracking purposes. Matt wrote” I wish the”10 blue links “in Google’s search results page were direct links rather of links like https://www.google.com/url?sa=t&rct= j & q=& esrc=s & source=web & cd=4 & cad=rja & uact= 8 & ved=0ahUKEwjJpuvXgejXAhURSt8KHRUJDl8QFgg7MAM & url=http%3A%2F%2Fwww. speedtest.net% 2F & usg=AOvVaw0szRo_9l-4_h8tA3oKB8NJ.” (note I broke up the URL a bit so it covers in this blog post)
Instead, Matt desires the link to go direct to www.speedtest.net and not go through all these criteria and redirects. I believe this is a concern to Matt for a few reasons (a) speed to get to the URL (yes, people can not even see the speed concern) and (b) possibly a security issue with passing referrer info through a URL on the Google end. Perhaps even more factors, now that Matt works for the Federal federal government, he sees things a huge differently?This is the second public problem from Matt Cutts in the past couple weeks. The very first was around a bug immediately broadening recent searches-keep in mind, that incident turned my SEO world upside down!.?.!? This one I doubt is a bug, it is 100 %deliberate.
This is something Google has actually been doing on and off throughout the years, more often recently. I question if Google will react to this or not. I suspect if they do, they will opt for the line that this makes their search results much better, providing more to track, better customization and it is all over HTTPS anyhow. But let’s see what Google does, if anything.Forum discussion at