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How to Earn Money From Facebook in 2020 [Detailed Step By Step Guide]

Last Updated on August 19, 2020Spread the loveEarning money from Facebook is not as difficult as you think. In fact, with over a billion active users and great advertising targeting these users, it will be a surprise if you cannot earn money from Facebook.I have made and lost a lot of money on Facebook.I will…
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Last Updated on August 19, 2020

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Earning money from Facebook is not as difficult as you think. In fact, with over a billion active users and great advertising targeting these users, it will be a surprise if you cannot earn money from Facebook.

I have made and lost a lot of money on Facebook.

I will tell you exactly how me and my friends have used to earn money from Facebook.

To earn money from Facebook there are two ways:

  1. Invest your money.
  2. Invest your time and effort.

This article also has few ways to earn money from Facebook without any investment; but this will require time, effort and energy- but it is still doable.

First few facts. Facebook has over a billion users. That means the platform already has the audience. All you need to do is figure out how to earn money from Facebook in a smart way.

I truly believe Indians are some of the most creative people on the planet and they will figure out solutions for any problem including the one I am presenting to you— how to make money from Facebook.

If you can figure out a model on how to make money from Facebook, this could very well be your first stepping stone to earn money from home.

I will give you a blueprint on how to earn money from Facebook, if you can crack it-great!

If you need help, you can always ask me I will try to help you the best of my abilities.

I have listed the ways to make money on Facebook in an order of practicality.

That means you will find the easiest ways to earn money on the top of the list and towards the bottom, the methods will take time, effort and special skills to earn your money.

You can also read this article on 10 Easy Ways to Earn Money Online without investment which will give you more ideas on making money online.

You can also read about 10 Best Work from Home Jobs to Earn Money Online

Alternatively, if you have been thinking of starting a YouTube channel and making money from YouTube, you can read this post.

How to Make Money from Facebook

Table of Contents

Earn Money from Facebook by Selling Products

This is the easiest way to earn money from Facebook. Period.

When I was working for a start-up incubator, we used to run campaigns worth INR 70 lakhs a month per client on Facebook.

The goal there was not to earn money from Facebook, but rather show fast growth for startups to get the next round of funding.

As a digital marketer, one thing I really like about Facebook is the kind of data they have on every single user on the platform.

If you have done any activity on Facebook, they have captured that information and bucketed you into a list of audiences.

I love funny memes but I do not like “Liking” content. I feel I should not be giving Facebook information about my personal interests and make me a sitting duck for advertisers. (talk about irony)

Still, if I open my Facebook account, my feed will be full of funny stuff even funny products such as T-shirts, bumper stickers and everything else.

Facebook has figured out that I like funny things and I am most likely to engage with funny stuff, share them or even purchase a product or two.

Coming back to the concept of earning money from Facebook.

The idea is simple. Find a unique product that you can get for cheap.

Use Facebook’s targeting to show the product in the best possible format to your audience.

Now this will require you to invest some money initially but this is the easiest way to make money from Facebook.

For example take a look at this ad.

How to Earn Money From Facebook in 2020

How to Earn Money From Facebook in 2020

Example of AD Selling product

This ad is targeted at audiences who have had a history of liking dental hygiene, pages related to dental health & natural ingredients.

However, one thing is certain.

With most physical goods, the product would be made in China, shipped to the respective country in a batch of 10-20 and resold here at a margin that covers the cost of the ad, shopping as well as the product.

There are plenty of vendors on Alibaba or AliExpress who will ship products in batches of 20 to your country for a fee.

Pro tip: If you want to sell products on Facebook and make money, make sure you find a winning product that is already selling.

If you think a particular product might sell, you could be wrong.

May be you wanted it, but nobody else did.

As easy as it might sound, you might not be profitable the first time you try this.

This is because there are big advertisers who are spending thousands of dollars targeting the same audience as you have chosen and trying to sell products to them.

The key is to present a product that solves a unique problem of the audience, engage with them and make it easy for your target audience to buy the product.

Steps to Sell Products on Facebook

Find a winning product
Replicate Ads of Your Competitors
Start the Ad
Sell the Product
Make Money
Repeat

Time to Get Started: Approximately 3 Days

Difficulty Level: Easy

Estimated Revenue: Depends on profit margins & success of campaigns

Earn Money from Facebook Marketplace

Earn Money from Facebook Marketplace

Earn Money from Facebook Marketplace

how to sell on Facebook Marketplace

Facebook Marketplace is a digital marketplace where users can arrange to buy, sell and trade items with other people in their local area.

I have seen lot of people sell items on Facebook marketplace and make sizable income.

The catch is in getting items very cheap from supplier and delivering the product without complaints.

Steps to Earn Money on Facebook Marketplace

Go to Facebook.com
Click Marketplace
Click Sell Something
Click Item for Sale
Enter Title, Pricing, Location & Category
Take Product Live

Time to Get Started: Approximately 3 Days

Difficulty Level: Easy

Estimated Revenue: Depends on profit margins & number of sales

Earn Money from Facebook by Selling Services

Did you know that you can also sell some services on Facebook and make money? This does not mean selling digital services but rather real services on Facebook.

You might have noticed people spamming on Groups with images of services such as bathroom cleaning, pet sitting etc.

This is not just related to blue collared jobs, you can also find related to Graphic Design, Content Writing & Editing.

With the right kind of targeted ads, you can actually sell some of your services and make some money.

As with any trade,  it is important that you try to sell services that provide a healthy margin for you to make it worth while.

For example, take a look at this ad.

Earn Money from Facebook by Selling Services

Earn Money from Facebook by Selling Services

Selling Services on Facebook

Even though the ad says that the service is for free, you would know that there would be a fee associated with the service.

The post is to create interest among potential customers and then convert them later.

Steps to Earn Money by Selling Services on Facebook

Find Groups relevant to your skills
Send request to join relevant Group
Analyze posts of other people offering similar services
Create an attractive post to sell your services
Check comments and improve your post

Time to Get Started: Approximately 2 Days

Difficulty Level: Easy

Estimated Revenue: Depends on skill level and competition

Earn Money from Facebook via Digital Marketing

I am part of many groups on Facebook and I have always seen great demand for digital marketers on Facebook.

Check this post from a digital marketing professional.

Earn Money from Facebook via Digital Marketing

Earn Money from Facebook via Digital Marketing

Earn Money Via Digital Marketing on Facebook

Notice the number of Likes and comments on the post. These are all potential customers that can purchase the service for their business needs.

In fact, one of my friends got hired by a company in the US to take care of their digital marketing on Facebook and he was making around USD 2000 per month.

This kind of senior role requires significant expertise and I would not recommend you try this method unless you know digital marketing.

However, there are many other digital marketing tasks you can do on Facebook that does not require much expertise such as handling social media posts, moderation of Facebook company pages, creating trending memes etc.

You can attend any good Facebook marketing course and then proceed with offering digital marketing services on Facebook to make money.

Since handling social media pages is relatively easy, you can even handle 3-4 company pages and earn money from Facebook.

Steps to Earn Money via Digital Marketing on Facebook

Undergo training on handling social media pages, SEO etc.
Send request to join relevant Job Groups
Create an attractive post to sell your services
Check comments and improve your post

Time to Get Started: Approximately 14 Days

Difficulty Level: Medium

Estimated Revenue: Depends on skill level and competition

Earn Money from Facebook by Affiliate Marketing

Affiliate  Marketing is a technique by which if a sale happens due to your digital activity, you get a small commission for the product or service promotion.

For example, if I like a product from Amazon on this article, and you click and buy the product, I get X% because I drove you to consider or buy that product.

For your understanding, take a look at this screen shot.

Earn Money from Facebook by Affiliate Marketing

Earn Money from Facebook by Affiliate Marketing

Earn Money Using Facebook Affiliate Marketing

You can see that the post immediatley captures the audience’s attention with a triple discount.

The product also seems to have huge number of reviews to increase the trust factor.

The most important thing to notice here is that the product is an Amazon Link which means if anyone clicks on the link and makes a purchase, the “promoter” will get a commission.

To start with affiliate marketing, you need to become an affiliate with some product or service and start promoting those.

Facebook groups are a great way to do affiliate marketing where you can find relevant groups, join them and start posting affiliate links to drive commissions.

Be careful as to not spam the group and try to get sales as this will lead to you admins blocking or removing you from the group.

Add value to the conversations and then include your affiliate links.

Steps to Earn Money via Digital Marketing on Facebook

Understand the basics of affiliate marketing
Research on best performing affiliate products
Find and join relevant Facebook groups to promote products
Add value to conversations and plug in affiliate links

Time to Get Started: Approximately 10 Days

Difficulty Level: Moderate

Estimated Revenue: Depends on skill level and competition

Earn Money from Facebook via Reselling

In case you have not heard of social commerce platforms like Meesho, I urge you to check them out.

Meesho is a social commerce platform for resellers that allows almost anyone to join and start reselling products on channels such as Facebook to make money.

Earn Money from Facebook via Reselling

Earn Money from Facebook via Reselling

Earn Money By Reselling Products on Facebook

Meesho has partnered with numerous suppliers and will supply products for cheap.

Apart from Meesho, there are other reselling platforms such as GlowRoad & Shop101 which you can also try.

You can add your margins on top of this and start selling.

Meesho & other reselling platforms takes care of orders, inventory management and shipping.

Your work will be to promote the product within your audience and get sales.

You can download the Meesho App from here

Note: You will need a GST number to get started with reselling on these platforms. I have a good contact who can help you get your GST number as well as get on boarded on Meesho.

If you need help, do let me know in the comments section.

Steps to Earn Money via Reselling on Facebook

Install Meesho, GlowRoad & Shop101 Apps.
Understand best selling products and categories
Register for a GST Number
Start onboarding on Reseller Apps
Promote your products on Facebook via Groups, Friends
Make money & Repeat

Time to Get Started: Depends on getting GST & On-boarding (2 weeks)

Difficulty Level: Moderate

Earning Potential: Up to INR 25,000 per month

Earn Money from Facebook Page

Facebook offers users the ability to create pages and attract followers based on the niche. Naturally, you would be thinking, how to earn money from Facebook Pages

All of these “Funny” pages have amassed  millions of followers in a very short time and once you have page, you can monetize it  fairly easily. You can either do sponsored posts with these pages in exchange for money or even try to sell your own products on the page.

As you would have guessed, this takes significant time to make a successful page, so consider this only if you are in for the long run.

Few years back, creating a viral Facebook  page was easy as you would get plenty of organic views and shares for your posts for free.

Facebook literally killed organic reach and now it will take lot of time, money and even people to create a successful page.

That being said, if you are really passionate about making a page, I do not see why you should not give it a shot.

Find a good niche and start building your Facebook page slowly.

Once you have enough followers you can even try to sell the page to some bigger brands who are willing to pay the  right price for your page.

Ways to Earn Money through Facebook Pages

Sell Products through the Page
Sell Ad Spaces to bigger brands on the Page
Sell Courses on the Page
Sell the Page Directly (Takes Time & Effort)

For all of these ways to make money from Facebook pages, you would obviously need to have a page with good number of followers.

Time to Get Started: 10-14 Days (If you are buying a Facebook page)

Difficulty Level: Moderate

Earning Potential: Approximately INR 15,000 per month

Earn Money from Facebook Page Likes, Shares & Comments

This is a little outdated method, but I have still seen people making money by selling Facebook Likes, Comments & Shares.

There are many people who sell Facebook Likes, Comments and Shares for a fixed fee.

Earn Money from Facebook by Selling Likes, Shares & Comments

Earn Money from Facebook by Selling Likes, Shares & Comments

Earn Money from Facebook by Selling Likes, Shares & Comments

In most cases, there are individuals who have created a network of people who can Like, Comment on  Share for some value.

You can even become a reseller of Facebook Likes, Comments and Shares by finding out cheap sources of Likes, Comments and Shares and selling them at a higher price.

Selling Likes, Comments and Shares used to be big business few years back but now brands have become aware of the shortcomings of getting such audience.

That being said, there is still are still buyers for these kinds of Likes, Comments and Shares. These are mainly new companies or want-to-be celebrities who are just starting out.

Pro Tip: You might find more buyers for Facebook Likes, Comments & Shares if you are focusing on a niche such as health, music, cooking etc.

Ways to Earn Money by Facebook Likes, Shares & Comments

Find cheap sellers of Facebook Likes
Check reputation of sellers
Approach companies for Selling/ Post Your Own Ads for Likes on Niche
Deliver Results

Time to Get Started: 3 Days

Difficulty Level: Easy

Earning Potential: INR 5,000-10,000 per month

Earn Money from Facebook through Adsense

This is another method to make money from Facebook.

AdSense is Google’s website monetization platform through which you can display ads on a site.

AdSense has certain approval criteria but once you qualify, you can make money from any website by driving paid traffic to the website.

What you will need is an Adsense approved website that can earn you money when your users click on the ads placed on your website.

Basically you drive traffic from Facebook to your website and when people click the ad you make money.

Earn Money from Facebook through Adsense

Earn Money from Facebook through Adsense

This kind of a business is called as “Arbitrage” where you pay for acquiring the user and get a profit after users complete the action of clicking on the ad.

This typically works with media or entertainment kind of websites and people are more prone to click these kind of articles and your posts might even get good number of shares which will result in some organic traffic to boost your AdSense Revenue.

Note: Google can ban your Adsense account if you place excessive ads on the website, so please be careful.

Also I have noticed that websites with too many ads are not approved by Facebook and in some cases, Facebook can even disable your Advertiser Account stating policy violation.

Basically, Facebook does not like people navigating away from the platform and making money. They rather ban an advertiser who is trying to game the system than many people doing it.

However, this will still work provided you can create unique content that can get clicks, and shares on social media.

Ways to Earn Money from Facebook through AdSense

Get a website AdSense Approved
Start Writing interesting content on site
Promote these articles through Paid Ads on Facebook
Check Adsense earning & optimise Facebook campaigns further
Repeat

Time to Get Started: 40 Days

Difficulty Level: Moderate to Difficult

Earning Potential: INR 30,000 per month

Earn Money from Facebook Ads (Video Views)

Few years back Facebook introduced Video Ads for publishers.

You might have seen many short form videos about ‘how to do this”, DIY Tips, Five Minute Crafts which have massive number of video views and shares.

Earn Money from Facebook through Video Views

Earn Money from Facebook through Video Views

Earn Money from Facebook through Video Views

Facebook Video creators who create original videos can now monetize videos by inserting ads into certain videos.

Facebook allows creators to monetise ads in three ways: pre-roll, mid-roll and image ads.

There are some standard best practices and eligibility criteria you need to follow to start monetising your videos.

Eligibility Criteria for Monetizing Facebook Videos:

You must publish videos from a Page, not a profile, to be eligible for in-stream ads

Have 30,000+ 1-minute views

Have 10,000 Page followers

Publish 3-minute videos

For full list of eligibility requirements, please  visit this link.

https://www.facebook.com/business/learn/lessons/understand-monetization-eligibility-status

Ways to Earn Money from Facebook through Facebook Videos

Create Short Unique Videos for your Facebook page
Qualify for Video monetisation
Place ads on most successful videos
Repeat

Time to Get Started: 30 Days or More

Difficulty Level: Difficult

Earning Potential: INR 10,000 per Month to Start

Earn Money from Facebook by Selling Courses

Now a days everyone is selling online courses. If you have any skill and you do anything better than most people out there, you can make an online course and sell it on Facebook.

The beauty of Facebook lies in  the detailed targeting which you can use to target your potential audience and if you course is good enough you can make some money out of it.

As with any form of e-learning, the investment is only in creating the course and once that is done, margins are almost 90%.

You can create a course on Business Development, Sales, or just about anything.

Earn Money from Facebook by Selling Courses

Earn Money from Facebook by Selling Courses

Earn Money from Facebook by Selling Courses

Again, look at other people selling courses to validate the idea before making your own course.

Earn Money from Facebook Apps

Facebook app can be a powerful source of revenue provided you know how to make a useful application. Facebook apps are programmable and you can even define the database or extract user information depending on your requirements.

Obviously to create and make money from Facebook apps you need to be technically sound and have some understanding of Facebook apps–which is not every common.

I have only created simple Facebook apps in the past, but my friends who have been using Facebook apps say it is very powerful.

To get started, go here Facebook’s app builder.

Then follow instructions to create the app of your choice.

Here are 15 Facebook Apps that will give you an idea about the potential of earning money through Facebook apps.

Earn Money from Facebook Apps

Earn Money from Facebook Apps

Earn Money from Facebook Apps

Also, once you have build an app you can try to sell it or become an app developer for other companies and make money.

Ways to Earn Money from Facebook through Facebook Videos

Create A Useful Facebook App
Get Your Facebook app approved
Sell your app to third party buyers or use it to make land Freelance projects
Repeat

Time to Get Started: 30 Days or More

Difficulty Level: Hard

Estimated Revenue: Unlimited

Earn Money from Facebook by Becoming Influencer

Lot of people think that becoming a Facebook influencer is easy. Its not!

Few years back when Facebook’s algorithm was defined in such a way that organic posts got wider reach, becoming an Influencer was easy.

Now with organic reach declining, it takes a lot of work and you need to be consistent in providing engagement to your followers to become an influencer.

I am not saying it cannot be done, but it will take time.

Ways to Earn Money from Facebook by Becoming Influencer

Identify the niche in which you want to be Influencer
Start posting relevant and useful content for your audience to groups or run paid ads
Build a fan following with regular engagement
Use paid promotions, recommendations & other ways to Influence your followers to make money

Time to Get Started : 1 Year

Difficulty Level: Super Hard

Earning Potential: Unlimited

Earn Money from Facebook Groups

If you have used Facebook in the past you would have definitely used some Facebook group or the other.

Few years back a friend of mine introduced me to a group called as Seconds to None which can be used to sell second hand products via the group.

I have sold at least 20 things from this group and made money.

While we are discussing about these groups, do note they do have some strict rules that you cannot sell new items.

I even know some people who buy second hand stuff from friends, refurbish it and then resell it on Facebook groups for a margin.

This is obviously little harder as you need to find a good quality, in demand product and then find a buyer also for it.

Earn Money from Facebook Groups

In United States, there is a concept of Garage Sale where people sell unused goods at very cheap price and then they sell it online.

You can try it in India too if you feel it interests you.

Ways to Earn Money from Facebook through Facebook Groups

Join All Second Hand/ Garage Sale Groups
Find Products that are in Demand
Start selling abiding by the Group Rules
Make money

Time to Get Started : Immediate

Difficulty Level: Easy

Earning Potential : Depends

This is how to earn money from Facebook group when you do not own one. If you can create a group and drive it to become popular or even purchase an old group and revive it, you can make money by being the admin and doing sponsored ads.

Since this will not apply to 95% of the people who read this article, I am not getting into the details.

Can I earn money from Facebook?

Yes of course you can! I have listed down most of the easy ways to earn money from Facebook, you can try any of these and start making money.

How many views do you need to get paid on Facebook?

30,000+ 1-minute views and 10,000 page followers are required to be eligible for getting paid on Facebook.

How do I check my Facebook monetization eligibility?

Go to Creative Studio, Go to Facebook section, Go to Overview, Go to Page picker and check status of your Page.

How much we can earn from Facebook?

It Depends. If you are only focused on earning money from Facebook through video views, then it will take lot of time and money will be less. If you focus on other ways of monetization mentioned in the article, you can earn money from Facebook faster.

So there you have it, these are some of the ways to earn money from Facebook in 2020.

I will be updating the list as and when I discover more ways to make money from Facebook so please keep coming back.

Hope you enjoyed the article, please ping us if you need any help in getting started with your journey of earning money from Facebook.

If you found this post useful and if you’re in a position to do so, consider supporting my work by buying me a coffee. 

Thanks!

Related Reads:

How to Earn Money from YouTube [ A Step By Step Guide]

10 Easy Ways to Earn Money Online with Minimal Investment

4 Months of Working for Myself: Lessons & Why I Think You Should Try It Too

10 Best Paying Work From Home Jobs to Earn Money Online

12 Best Paying Entry Level Work from Home Jobs

About Author

I’m Anoob, a digital marketer with over 10 years of experience. I used to handle digital marketing for several Series C funded startups and love writing about digital marketing & business.

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