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95 Best FREE SEO Tools 2020 (We Tested Them ALL)

The Blueprint Tool KitWhat it does: A platform that provides a ton of free tools and training for SEO agencies. Tool type: Website https://theblueprint.trainingCapture & ConvertWhat it does: Helps increase engagement on content by getting users to share your page on social media. Tool type: WordPress Plugin http://captureandconvert.io/Yoast SEO PluginWhat it does: The most widely…
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The Blueprint Tool Kit

  • What it does: A platform that provides a ton of free tools and training for SEO agencies.
  • Tool type: Website

https://theblueprint.training

Capture & Convert

  • What it does: Helps increase engagement on content by getting users to share your page on social media.
  • Tool type: WordPress Plugin

http://captureandconvert.io/

Yoast SEO Plugin

  • What it does: The most widely used SEO WordPress plugin. It helps you optimize your post for search engines
  • Tool type: website

https://en-gb.wordpress.org/plugins/wordpress-seo/

Linkio

  • What it does: A link building tool that analyzed your competitors to let you know the optimal anchor text to use when link building.
  • Tool type: Website

https://www.linkio.com/

Zadroweb SEO Auditor

  • What it does: Audit your site with the click of a button. Find data like domain authority, page authority, Google page speed and Google page rank. You can use it to quickly analyze your competitors.
  • Tool type: website

https://zadroweb.com/seo-auditor/

Website Penalty Indicator

  • What it does: Identifies if you are hit by a Google algorithm update or not. The site checks out the traffic drop dates with dates of Google penalties and tell you if any coincide or not.
  • Tool type: website

https://feinternational.com/website-penalty-indicator/

Wayback Machine

  • What it does: Discovers what the site was like months or years ago. This can be helpful for finding the content of a broken link or an expired domain.
  • Tool type: website

https://archive.org/web/

Whitespark Local Citation Finder

  • What it does: Easily finds out NAP citations for local SEO clients with a few click. You can then reverse engineer competitor citations for your client.
  • Tool type: website

https://whitespark.ca/local-citation-finder/

Varvy

  • What it does: Checks whether a web page is following Google’s guidelines. If your website falls short, it tells you what needs fixing.
  • Tool type: website

https://varvy.com/

URL Profiler

  • What it does: Analyzes multiple sites at once to find data such as domain authority, whois info, backlinks number, social shares, and so on.
  • Tool type: Desktop app

http://urlprofiler.com/

Small SEO Tools

  • What it does: Detects plagiarism by scanning billions of documents across the web. Useful for finding those who’ve stolen/copied your work without attribution.
  • Tool type: website

https://smallseotools.com/plagiarism-checker/

Free SERP checker

  • What it does: Free Google rankings checker. Updates up to 50 keywords once every 24 hours (with server permission).
  • Tool type: website

https://www.serprobot.com/

SEO Hero

  • What it does: Finds all concepts, entities and N-Grams related to your topic or keyword. Or in plain English, it uncovers “LSI Keywords” that you can add to your content to increase relevancy.
  • Tool type: website

http://www.seo-hero.tech/

SEO & Website Analysis (WooRank)

  • What it does: Analyzes basic SEO metrics from within the page itself like title tags, mobile optimization and so on. You can use it on your competitor’s site to determine if you can outrank them or not.
  • Tool type: browser plugin

https://chrome.google.com/webstore/detail/seo-website-analysis/hlngmmdolgbdnnimbmblfhhndibdipaf?hl=en

Search Analytics for Sheets

  • What it does: Fetches data from Google search console across a 90-day period. Add the add-on to Google Sheets and then authorize with Google search console and you are good to go.
  • Tool type: browser plugin

https://chrome.google.com/webstore/detail/search-analytics-for-shee/ieciiohbljgdndgfhgmdjhjgganlbncj

Screaming Frog SEO Spider

  • What it does: Crawls any site to find all the pages on the site and helps with on-page optimization. It helps with creating a complete audit of your site.
  • Tool type: Desktop app

https://www.screamingfrog.co.uk/seo-spider/

ScrapeBox

  • What it does: The Swiss Army tool for SEO. Scrape keywords and related results, plus other cool features. The possibilities of using this tool is limitless.
  • Tool type: Desktop app

http://www.scrapebox.com/

SanityCheck

  • What it does: Finds actionable takeways from the Google search console. You can find pages that rank in 2nd or 3d page with a single click.
  • Tool type: website

https://www.sanitycheck.io/

Rmoov

  • What it does: Automates the process of removal of your links. The site helps you find the contact info of a website’s owner and then helps you by generating templates to remove your domain’s link.
  • Tool type: website

https://www.rmoov.com/index.php

Referral Ghost Spam Removal Tool

  • What it does: Easily filters out spammy traffic bots in Google Analytics by creating a segment that ignores traffic from spammy sites.
  • Tool type: website

https://loganix.net/rst-lander/

Redirect Path

  • What it does: Identifies all the redirects your site will go through along the way till it reaches the domain. This can help pinpoint any problems in the code of your site.
  • Tool type: browser plugin

https://chrome.google.com/webstore/detail/redirect-path/aomidfkchockcldhbkggjokdkkebmdll?hl=en

PublicWWW

  • What it does: Search for any sinppets of code in the web. This helps you search for signatures of people and so on.
  • Tool type: website

https://publicwww.com/

Pro Rank Tracker

  • What it does: Track hundreds or thousands of keywords. The site also has a great user interface.
  • Tool type: website

https://proranktracker.com/

Panguin Tool

  • What it does: Add this extension to your Google analytics to find if your organic traffic dip happened with any of Google’s major updates.
  • Tool type: website

https://www.barracuda-digital.co.uk/panguin-tool/

Open SEO Stats

  • What it does: With a button, find out data like Alexa ranking, indexed pages, on page SEO, whois data, and the page speed.
  • Tool type: browser plugin

https://chrome.google.com/webstore/detail/open-seo-statsformerly-pa/hbdkkfheckcdppiaiabobmennhijkknn

Microdata Generator

  • What it does: If making SEO schema markup for a local business is a problem for you, then worry no more. This tool helps you make it in a breeze.
  • Tool type: website

https://microdatagenerator.org/localbusiness-microdata-generator/

Map Broker XML Sitemap Validator

  • What it does: Validates the sitemap of your site. The site double checks that the links in the sitemap work.
  • Tool type: website

https://ipullrank.com/tools/map-broker/

MailShake

  • What it does: Automates the outreach process, so you can personalize emails without crafting them one by one. You can also send automated replies if people don’t respond.
  • Tool type: website

https://mailshake.com/

Linkstant

  • What it does: Finds new links, and you can get them as soon as they come. This can help you build relationship with bloggers.
  • Tool type: website

http://www.linkstant.com/

LinkPatrol

  • What it does: Analyzes all the external links your site is pointing to. You can also nofollow links in batches.
  • Tool type: website

https://linkpatrolwp.com/

LinkMiner

  • What it does: Not only can you find broken links on any page like other tools, but you could also find in a moment the number of links pointing to that broken site.
  • Tool type: browser plugin

http://pointblankseo.com/linkminer

contentbird.io

  • What it does: A complete hybrid tool. You can do keyword research, rank tracking, backlink analysis and link building.
  • Tool type: website

https://en.contentbird.io/

Hunter.io

  • What it does: Finds email addresses in a company with the click of a button. You can also use the tool to verify if emails are legit or not.
  • Tool type: website

https://hunter.io/

HEADMasterSEO

  • What it does: Simple bulk status code (e.g. 200, 301, 404, etc.) and redirect checker. Also checks response time, response headers, and HTTP header fields (X-Robots-Tag, Link, Vary). Includes filtering and a bunch of other advanced features.
  • Tool type: website

https://headmasterseo.com/

GTMetrix

  • What it does: Does a quick analysis on how fast your site loads and scores it to let you know how you compare to other sites. You’ll also see suggestions on how to improve your site.
  • Tool type: website

https://gtmetrix.com/

Google Mobile-Friendly Test

  • What it does: Checks if your page is mobile-friendly or not. Who is better to tell you this than Google itself, who started to lower the rankings of non-friendly sites.
  • Tool type: website

https://www.google.com/webmasters/tools/mobile-friendly/

Google Data Studio

  • What it does: Creates reporting dashboards that helps you analyze the ROI of your efforts. It is like Google Analytics on steroids.
  • Tool type: website

https://datastudio.google.com/u/0/

Free Broken Link Checker

  • What it does: Finds broken links on a whole website. Will save you a lot of time and help you start building connections with influencers in an easy way.
  • Tool type: website

http://www.brokenlinkcheck.com/

Drop My Link

  • What it does: Combines your keywords with advanced Google search operators to uncover link building opportunities. Very useful for finding guest post opportunities, link/resource pages, link roundups, etc.
  • Tool type: website

http://dropmylink.com/

Domain Hunter Plus

  • What it does: Similar to Check My Links. You can find broken links with the click of a button, but you could also find out if these broken link domains are available for purchase. This could prove handy to get authoritative domains for a few bucks.
  • Tool type: browser plugin

https://netvantagemarketing.com/about/domain-hunter-plus

Disavow.it

  • What it does: Makes a list of spammy links compatible with Google, so you can upload it to Google’s search console.
  • Tool type: website

http://disavow.it/

DIBZ

  • What it does: Finds tons of link building opportunities with a few clicks. You can also use it to find influencers in your niche without manually putting search queries on Google and social media sites.
  • Tool type: website

https://dibz.me/

DeepCrawl

  • What it does: Examines all the pages on your site with the click of a button and gets complete reports on broken internal and external links, non-indexed pages, and more.
  • Tool type: website

https://www.deepcrawl.com/

Check My Links

  • What it does: Checks any webpage’s URLs with the click of a button to find out if there is any broken link. You can use it to identify broken links on your site and remove them, or to do broken link outreach and get easy links to your blog.
  • Tool type: browser plugin

https://chrome.google.com/webstore/detail/check-my-links/ojkcdipcgfaekbeaelaapakgnjflfglf

Builtwith

  • What it does: Discovers the technology used to power up any domain without logging in. You can also find out the usage statistics of the tools.
  • Tool type: website

https://builtwith.com/

Botify

  • What it does: Examines your site and gets a complete analysis on how your pages perform on Google. You’ll also get actionable feedback on how to improve your site’s ranking from the technical standpoint.
  • Tool type: website

https://www.botify.com/

Bing Webmaster Tools (BWT)

  • What it does: Gets reporting and diagnostic tools to see how your site ranks in Bing’s search engine and how can you improve your rankings. You can also use their keyword research tool to find golden opportunities on Bing.
  • Tool type: website

https://www.bing.com/toolbox/webmaster

AdWords & SEO Keyword Permutation Generator

  • What it does: Finds different keyword ideas by creating 3 lists of keywords. The tool will mix them together to create many keyword ideas your competitors won’t think of.
  • Tool type: Website

http://seo.danzambonini.com/

NO Follow Simple

  • What it does: Outline nofollow links, detect nofollow and noindex meta tags on webpages.
  • Tool type: Browser Plugin

https://chrome.google.com/webstore/detail/nofollow/dfogidghaigoomjdeacndafapdijmiid?hl=en

Screaming Frog

  • What it does: Crawls your website and returns a data important for technical SEO (URL status code, canonical tags, page titles and more).
  • Tool type: Desktop app

http://www.screamingfrog.co.uk/seo-spider/

Automated Content Audit

  • What it does: Analyzes your website using SEO metrics to determine the SEO quality of your pages.
  • Tool type: Google Sheets Tool

https://webris.org/content-audit/

Google – Search Console

  • What it does: View indexation rates, sitemaps, Robots.txt file, 404 errors and more critical SEO data.
  • Tool type: Website

http://www.google.com/webmasters/tools/home

Google – Analytics

  • What it does: Check your website’s traffic, engagement rates, conversions, sales and more from organic traffic sources.
  • Tool type: Website

http://www.google.com/analytics

XML Sitemap Validator

  • What it does: This tool will check if your xml sitemap is formatted correctly and optionally ping Google to inform them of your sitemap location.
  • Tool type: Website

https://www.xml-sitemaps.com/validate-xml-sitemap.html

Ping-o-Matic

  • What it does: Pings URL to search engines to notify them to index the page.
  • Tool type: Website

http://pingomatic.com/

Geo Sitemap Generator

  • What it does: Helps create your geo sitemap and KML files to upload into Google Search Console.
  • Tool type: Website

https://www.geositemapgenerator.com/

Video Sitemap Generator

  • What it does: Helps you create a video sitemap for your webite
  • Tool type: Google Doc

https://docs.google.com/spreadsheets/d/14ur0HnLsNqPrWQsbTq4VleQFjNPSbWLu3szCdUSSOt8/edit#gid=0

Google Structured Data Checker

  • What it does: This tool will help you add structured-data markup to a web page.
  • Tool type: Website

https://www.google.com/webmasters/markup-helper

Google – Page Speed Test

  • What it does: Tool to find out the technical issues holding page optimal page load time
  • Tool type: Website

https://developers.google.com/speed/

SEO Tools – Cloak Checker

  • What it does: Detects whether a website uses ‘cloaking’.
  • Tool type: Website

http://www.seotools.com/seo-cloaking-checker/

SEOBook – Rank Tracker

  • What it does: Track rankings of multiple keywords.
  • Tool type: Browser Plugin

http://tools.seobook.com/firefox/rank-checker/

StatCounter

  • What it does: Tracks the usage share of search engines, browsers and OS including mobile from over 10 billion monthly page views.
  • Tool type: Website

http://gs.statcounter.com/

SERP Flux Checker

  • What it does: Checks search engine fluctuations over a time period.
  • Tool type: Website

http://serpmetrics.com/flux/

Copyscape

  • What it does: Finds out if there are any pages on the internet that has copied your content with just 2 clicks.
  • Tool type: website

https://www.copyscape.com/

Robots.txt Tester

  • What it does: A “validator” that analyzes the syntax of a robots.txt file to see if its format is valid.
  • Tool type: Website

http://tool.motoricerca.info/robots-checker.phtml

Google – Rich Snippet Tester

  • What it does: Tests URLs to tell if they’re showing rich snippets in SERPs
  • Tool type: Website

http://www.google.com/webmasters/tools/richsnippets

Multiple Site Position Tracker

  • What it does: A simple tool to check the multiple sites for keyword rankings.
  • Tool type: Chrome Browser Extension

https://chrome.google.com/webstore/detail/seo-serp/ofoaoaloeipdofknnaapbmdddddioklg

SERP Snippet Optimizer

  • What it does: Shows you what your site looks like from the perspective of a search engine. Helps optimize the content of page titles and snippets to maximize CTR from Google.
  • Tool type: Website

http://www.seomofo.com/snippet-optimizer.html

SEO Browser

  • What it does: A comprehensive SEO analysis tool to examine and understand the component parts of a Web page.
  • Tool type: Website

http://www.seo-browser.com/

BuzzStream – Data Extractor

  • What it does: An online tool to extract title tag, keywords and description from a list of URLs.
  • Tool type: Website

http://tools.buzzstream.com/meta-tag-extractor

Open Link Profiler

  • What it does: A link research tool that enables you to check the backlinks of any website.
  • Tool type: Website

http://openlinkprofiler.org/

Mozbar

  • What it does: Provides SEO data on the website you’re visiting, including Domain Authority, on page metrics and overall SEO scores for fast analysis.
  • Tool type: Browser Plugin

https://moz.com/products/pro/seo-toolbar

Search Latte

  • What it does: Recreate Google searches in other languages to check keyword positions in international SERPs.
  • Tool type: Website

http://www.searchlatte.com/

Google Algorithm Updates

  • What it does: The best tracker of Google’s algorithm updates
  • Tool type: Blog post

http://www.seomoz.org/google-algorithm-change

HTTP Response Checker

  • What it does: Check status code, response headers, redirect location and redirect chain of a HTTP connection.
  • Tool type: Website

https://httpstatus.io/

Advanced Web Ranking

  • What it does: Pulls rankings daily, weekly and on request for desktop, mobile and local searches. The tool can also be white-labeled.
  • Tool type: Website

https://www.advancedwebranking.com/

Majestic SEO

  • What it does: Find out how many links your website has, where they are pointing and the quality of your link profile.
  • Tool type: Website

https://majestic.com/

The SEO Stack

  • What it does: A collection of tools & resources to help increase organic search traffic.
  • Tool type: Website

https://www.producthunt.com/@benhoffman_/collections/the-seo-stack

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